Updates: 23 April 2024
It's Nice That: PAC, the Performing Arts Centre at Ground Zero, Debuts Its Branding
Design Lead Joseph Lebus speaks with It's Nice That about the process behind the branding of PAC NYC, “We needed to invite people into the space, to break through the imposing marble cube and want to step inside. Taking that same square, we imbued it with the vibrancy and dynamism of the building’s interior, completely modular to various performance and stage configurations.”